Virtual Framer was born out of a simple frustration: the lack of good visualization software. What began as a single tool has grown into a complete platform for professional picture framers, combining industry-leading visualization with innovative tools no other software offers.
I started Virtual Framer in 2020 with 16 years as a professional framer behind me and one clear conviction: the industry deserved a different kind of software. Not just software to manage a shop, but software designed to help it sell more.
Our approach has never been to imitate what already exists. When useful tools are available elsewhere, we make them better. When they don't, we build them from scratch, and we love surprising framers with tools they didn't even know they needed. Serving a framer, to us, means more than saving them time and helping them become more organized. It means helping them generate more revenue.
Great framing software doesn't just save you time. It helps you make more money.
Virtual Framer today is a complete platform with everything a framer needs to price jobs, confirm orders, manage their workshop, and serve customers more effectively. Our team, engineers, designers, photo editors, and customer managers, is entirely dedicated to one industry. Building the best framing software in the world drives everything we do.
We still have a long list of features we are eager to add and improvements to make. New technologies are also opening up exciting possibilities, and we're actively exploring how they can benefit framers. We have come a long way, but in many ways, the best is still to come.
Picture framing is our only industry. Every decision we make starts with one question: does this serve the professional picture framer?